Location: Kenya, Nairobi

Salary: 170,000ksh per month (With Airtime & Transportation allowance, Open for negotiation based on experience and track record)
Industry: Nonwoven and Woven Packaging or related

Required: One Person

Our client is a leader in the nonwoven and woven packaging industry, offering innovative and sustainable packaging solutions to a global market. We are currently seeking a highly experienced Marketing Manager with proven expertise in the industry to drive our marketing strategy and deliver tangible business results.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for the nonwoven and woven packaging products to drive brand visibility, market penetration, and revenue growth.
• Identify and analyse market trends to position our products competitively in both domestic and international markets.
• Build and maintain strong relationships with key industry stakeholders, including customers, suppliers, and industry associations.
• Collaborate with cross-functional teams such as sales, production, and R&D to ensure alignment between marketing and business objectives.
• Lead the marketing team in executing campaigns across multiple channels (digital, print, trade shows, etc.) to achieve measurable results.
• Track, analyse, and report on marketing performance metrics to ensure high ROI and continuous improvement.
• Identify opportunities for product promotion, market expansion, and customer engagement through creative and innovative marketing tactics.

Key Qualifications:

• More than 10 years of proven experience in marketing, specifically in the nonwoven and woven packaging industry or related industry.
• Bachelors degree in Sales & Marketing, Business Administration, or a related field (minimum requirement); Masters degree preferred.
• Demonstrated ability to strategize and deliver tangible results through successful marketing initiatives and campaigns.
• Strong understanding of B2B marketing strategies and industry-specific challenges in the packaging sector.
• High performer with a track record of achieving or exceeding marketing and sales targets.
• Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate with internal and external stakeholders.
• Solid experience in digital marketing, branding, product positioning, and market research.
• Ability to adapt and innovate marketing tactics in a rapidly changing market environment.
• Proficiency in marketing tools and CRM systems (e.g., HubSpot, Salesforce, etc.).